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Blending the Best of Digital and Print

Posted on 4.13.2016

U.S.-based grocer Lowes Foods and digital solution provider Unata are releasing a personalized omnichannel eCircular for grocery retailers.

The offering is currently live on its Lowes Foods-To-Go website and will be live as a standalone online experience in May 2016.

Historically, retailers have had much success with online circulars: they are often difficult to access, don't work on mobile and cannot be personalized based on the shopper’s purchase history.

Through integration with Lowes Foods’ loyalty program, Unata's eCircular 2.0 is automatically personalized for each guest, displaying the most relevant deals (as well as promotions and sponsored placements) based on their individual purchase history. It also tracks the conversion from online views to in-store purchases, allowing true measurement of the eCircular for the first time ever.

“The new eCircular from Unata has provided us a way to preserve the character and design of our print circular, reflect all available promotions and offers, and extend our new 1-to-1 capabilities within our online weekly ad,” said Klaus Werner, Senior Director of eCommerce at Lowes Foods. “We’re proud to be able to provide our guests with a personalized, engaging and easy way to save more when they shop with us.”

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