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BlinkX Adds Enhanced Metadata for Video

Posted on 12.16.2008

Video search engine BlinkX announced the availability of an Enhanced Metadata Enrichment solution for publishers.

Blinkx has introduced Enhanced Metadata Enrichment as part of its Advanced Media Platform which automates the capturing, encoding and indexing of rich media content. But this isn't your mother's metadata. blinkx is seperating itself from the crowd by attempting to "understand" rich media, performing speech recognition, visual and conceptual analysis processes with pinpoint accuracy. This is more than just how a video is titled or tagged, blinkx is actually looking at the content and concepts within the video itself to ultimately create more complete and accurate metadata, in greater quantities, than other solutions available today.

"An Enhanced Metadata Enrichment solution does more than just help publishers and content owners better 'tag' their videos," said Suranga Chandratillake, founder and CEO, blinkx. "The information derived from the video using our Enhanced Metadata Enrichment can help them with a host of challenges, including improved video SEO, enhanced relevance for site search, and providing distribution partners with consistent information on the videos. Ultimately, the greater the search- and discover-ability of videos, the greater the opportunity for monetization."

How It Works
blinkx's Enhanced Metadata Enrichment automatically creates a comprehensive range of metadata in real-time, including a full transcription of the audio stream. The process begins by automatically creating a time-stamped transcript of each video. blinkx's conceptual analysis is then applied to the transcript to automatically produce other key data packets from the video, a synopsis (or summary), and conceptual keywords. All of these elements can be added as components for the metadata and saved to each digital asset. In addition, blinkx Enhanced Metadata Enrichment allows editorial input and control of the metadata after it has been automatically generated. As a result, the solution offers the scalability and cost effectiveness of an automated system, while maintaining the ability for editorial input and providing the ability to create the most relevant metadata and user experience.

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