Skip to Main Content

Blockchain and the Rise of Borderless Currency with Rakuten

There's more to the blockchain than cryptocurrency. 

Rakuten has announced its plans to introduce a blockchain-based loyalty system (based on its acquisition in early 2015 of integrated bitcoin wallet service Bitnet Technologies) that will take existing the Rakuten Points offering, turn those loyalty points into a cryptocurrency all its own called Rakuten Coin. 

Rakuten Chief Executive Officer Hiroshi “Mickey” Mikitani announced the development of the blockchain-based loyalty system and cryptocurrency while on stage at Mobile World Congress 2018 in Barcelona.

The new development is being positioned as a “borderless currency” that could be transferred and used anywhere Rakuten customers access the service.

The current loyalty system, Rakuten Super Points, has awarded more than 1 trillion Super Points to users since the program’s launch 15 years ago, totaling $9.1 billion.
Today's Top Picks for Our Readers:
Recommended by Recommended by NetLine

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up


Leave a comment
    Load more comments
    New code