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BlogFrog Jumps to Active Analytics

Posted on 10.22.2012

You may not be aware of BlogFrog yet, but as social influence becomes a more highly sought after commodity on the Web, marketers may be interested in this influencer marketing technology provider.

BlogFrog offers a Social Influencer Marketing platform that brands can use to identify and then mobilize topic-based social media “influencers." These are users who create content for blogs or social platforms, such as Facebook, Twitter and others. In theory, these influencers can be used to initiate and distribute valuable content to engage millions of target consumers within one technology platform.

This system automates these so-called influencer marketing campaigns to more easily aid marketers in establishing social conversations to increase awareness, drive engagement, support brand initiatives and improve ROI.

In order to make this system more effective, BlogFrog has added new Integrated Analytics capabilities that come with an online dashboard that presents a “comprehensive view” of a campaign’s effectiveness. It also monitors real-time influencer reach and content impressions and provides a detailed analysis of the brand’s social engagement. All of this data is presented through a series of graphical reports with details about who reviewed content and took an action based on it, in addition to tracing how that content was shared across various social networks.

The addition of Integrated Analytics moves the BlogFrog platform from simple traditional reporting techniques to more active analytics by looking at a series of measurement dynamics.

It starts by tracking everything an influencer does across the social Web, such as posts and Facebook shares to tweets and Pinterest pins and beyond, but it also looks at earned media by an influencer’s audience, which includes things like comments, Likes, re-pins and retweets.

Next, the platform will measure these figures to provide insights about an influencer’s reach, like the number of readers, fans, followers, impressions and actions that they can provide. Once that happens, Integrated Analytics sends reports that come chock-full of real-time cumulative data gathered across different time resolutions (e.g. seven days, 20 days, start-to-end dates, etc.), along with aggregated data about the individual pieces of influencer content created in the program. Of course, this all comes with access to visual reporting techniques (e.g. charts and tables), as well.

Finally, BlogFrog’s Integrated Analytics will then analyze this social influencer data so marketers can point out key trends to help them set up and measure their program performance against their pre-defined targets across a variety of key performance indicators (KPIs). This will help highlight those influencers who provide the most value to marketers looking to spread the word about their brands across the social Web.


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