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BlogHer Word-of-Mouth Survey

Posted on 11.12.2007
Women's online network BlogHer today announced the results of a recent survey of blog readers across North America.

The survey revealed that many readers say they actively engage with brands that advertise on blogs. 62 percent of readers make purchases based on the recommendations of bloggers and a full 74 percent claim to read ads, with 57 percent of those respondents stating they interact with ads, particularly from brands they know and like. Those surveyed ranked free products (52 percent), discount coupons (40 percent) and contests (35 percent) as the most effective ways to get them to buy online. Surprisingly, a primary reason blog readers notice an ad (38 percent) and then decide to click on it (52 percent) centers around brand recognition and affinity.

"Today, women are turning to the blogosphere to find authentic voices discussing issues which affect their daily lives," said Lisa Stone, BlogHer co-founder and chief executive officer. "As brands begin to participate across the blogsphere, our survey results show that, when campaigns are executed well, companies can indeed join the conversation and honor the trust bloggers have built up with their readers."
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