BlueStacks Integrates FB Live to Bring Mobile App Streaming to the Masses
Facebook Live is great and all, but contextual streaming outside of the platform is the real future.
Mobile gaming platform BlueStacks announced an integration with Facebook Live this week that will allow its 150 million users to stream their mobile app activity directly to the social network.
Users will be able to livestream any app from inside BlueStacks to their own Facebook profile, their friends' timelines or their own fan page.
"Contextual streaming is the future of live," said BlueStacks CEO, Rosen Sharma. "By giving people the ability to pair live streams with any app, it allows them to create more engaging content. We want to free people up to engage in app-fueled experiences like singing with Smule's ‘Sing! Karaoke or sharing their gameplay from VainGlory. Our initial Twitch integration was an ideal showcase of what this can be in the gaming world. With this expansion to Facebook Live, we are adding the other million plus apps out there to the livestreaming ecosystem."
Given Facebook’s size and reach, adding another promotional channel is a boon for mobile developers and publishers. Influencers can showcase apps to their audiences without the heavy production required for traditional video campaigns. By enabling the audience to interact directly with streamers, BlueStacks provides a never-before-seen level of live access.
In addition to integrating Facebook Live, BlueStacks has partnered with China-based streaming services, PandaTV and DouYu to bring mobile app streaming to 420 million mobile gamers.