Professional Search Engine Optimization with PHP
Professional Search Engine Optimization with PHP: A Developer's Guide to SEO
by Jaimie Sirovich and Cristian Darie
Search engine optimization is not only the job of a marketing staff. It must be considered from a web site's inception and throughout its lifetime by the web site developer. Professional Search Engine Optimization with PHP provides PHP developers with the information they need to create and maintain a search engine friendly web site, and avoid common pitfalls that confuse search engine spiders. It discusses in depth how to to facilitate site spidering, and discusses the various technologies and services that can be leveraged for site promotion. Topics discussed include basic SEO concepts; search engine friendly URLs; content relocation; duplicate content; on-page optimization; web syndication and social bookmarking; and even some discussion of black hat SEO.