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Boost Social Engagement with Hootsuite Campaigns

Posted on 9.03.2014

Hootsuite is helping enterprises launch more effective social media campaigns, thanks to the social media management platform’s acquisition of Brightkit in July.

Hootsuite’s new feature, dubbed Hootsuite Campaigns, enables digital marketers to attract followers and drive leads with more than 13 types of different social contests, sweepstakes and galleries. The feature is integrated with Hootsuite’s primary dashboard, which enables businesses to monitor campaigns, engage with customers and build lists for further outreach from one location.

“Organizations are looking for new and exciting ways to engage their audience,” said Ryan Holmes, CEO of Hootsuite. “Hootsuite Campaigns extends our social marketing capabilities, allowing businesses to reach new audiences through engaging contests, sweepstakes and galleries, all managed from their Hootsuite dashboard.”

Through the feature, businesses can create social media galleries to aggregate mentions and rich media that contains specific hashtags. Plus, businesses can monitor the incoming content before it appears publicly. The feature also enables businesses to launch contests, encourage participation and create a monitoring stream to keep an eye on engagement. It is important to note that users can also export social campaign data for real-time analysis.

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