Borderfree Adds 120 New Countries
International e-commerce solutions provider Borderfree has added 120 new countries to its platform.
With the addition, Borderfree’s cross-border e-commerce platform now reaches more than 220 countries and territories, including high potential emerging luxury e-commerce markets. The expansion also includes 15 new currencies to maximize global consumer reach for retailers.
The Borderfree platform aims to remove barriers for international cross-border e-commerce via proprietary technology and services that allow retailers to easily market and sell to consumers around the globe. Moreover, Borderfree helps handle everything from global marketing, website localization, compliance and multi-currency pricing to payments, fraud management, global logistics and local market intelligence.
“Ecommerce is inherently global, and we are leading the charge to help retailers sell from anywhere to anywhere,” said Lila Snyder, president, Global Ecommerce at Pitney Bowes Inc. “This expansion of our platform illustrates Borderfree’s consistent efforts to grow global awareness and sales for our retail partners, and to position them for success in marketplaces that are on the cusp of significant growth.”
Key emerging markets that Borderfree now supports include Nigeria and Kazahkstan. According to Borderfree, both of these markets offer opportunities for e-commerce expansion thanks to increasing smartphone saturation and discretionary spending. Plus, since there is limited brand choice and access to luxury products in these markets, consumers tend to be more receptive to international shopping.
“The long-tail market opportunity we’ve added to the Borderfree platform presents a compelling growth opportunity retailers wouldn’t be able to tap into on their own,” added Snyder. “We are excited to provide our merchants with a turnkey way to reach a new frontier of international customers that promises to continue to grow for the foreseeable future.”