Bowling App Taps Into Reward-Based Ads
Consumers crave rewards - even non-financial ones. If you need proof, look to the positive role that point-systems play in some of the most successful enterprises in the world.
Recent news out of Tapjoy, a mobile ad-tech and monetization company, capitalizes on this motivator. Tapjoy's nGen Platform allows app publishers to determine whether to serve an ad or a user message during specific events or actions within the app experience, such as when a user runs out of currency, after a level has been completed, or when a user attempts to access premium content. Let's look to an example from the PBA Bowling Challenge, which is the official mobile app of the Professional Bowlers Assocation (and one of the first to beta test the nGen Platform).
Its developer, Concrete Software, wanted to generate more revenue and drive deeper player engagement in PBA Bowling Challenge. The solution was that nGen would serve rewarded ads in contextually relevant moments. For example, if a player didn't qualify for the next level, Concrete Software triggered nGen to deliver a rewarded Tapjoy ad to earn more "Pins" for a better ball to use (see image).
The new offers boosted app revenue by 130 percent.
“Integrating the nGen Platform was simple and drove a huge lift in our engagement and monetization metrics,” said Keith Pichelman, CEO Concrete Software. “It is great to have this type of comprehensive solution where we can more effectively monetize the 95% of our users who typically don’t complete in-app purchases. The fact that this is available through one single SDK is a significant win for us as it also cuts down on the amount of developer and engineering resources we need to optimize performance in our app.”