Bridging the SEO and Content Marketing Gap
Content marketing solution ScribbleLive recently announced the acquisition of enterprise-level SEO platform Linkdex (which was listed as #40 on Website Magazine's Top 50 Search Engine Optimization Solutions in December 2015) and its impact could prove significant.
The popular ScribbleLive platform essentially combines predictive analytics with content planning, creation, and distribution technologies. As any good SEO professional can attest, that alone is quite appealing on its own, but bundle it up with the vast amount of Linkdex data, which includes organic search performance data on billions of pages, a unique author database, and reporting and productivity tools, and it's unlikely that digital marketers will be able to resist. Think of it as an all-in-one platform to operationalize strategy, create content, target audiences, and measure impact.
“There’s no denying the power of content marketing when attempting to engage, inform, or entertain.” said Mark Smith, CEO of Linkdex. “But without great SEO, compelling content can fail to reach its intended audience, while great SEO without the right content to support it creates a whole different set of challenges. By joining ScribbleLive we’re overcoming that operational disconnect, bringing the two disciplines together, and helping our customers ensure marketing success.”