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BrightEdge Helps Marketers Optimize Content

Posted on 2.12.2015

BrightEdge is helping marketers produce better content, thanks to the release of the company’s Content Optimizer 3.0 platform.

Content Optimizer 3.0 integrates with Adobe Experience Manager and equips marketers with competitor insights to help them gain an edge with their content initiatives. In fact, Content Optimizer was adopted by more than 50 brands in 2014 to help them create content that engages consumers. 

"Today, people spend their lives on devices interacting with and consuming digital content. The key to success in such a competitive ecosystem lies in the creation of targeted content that is optimized fully at the time of creation and built to win," said Jim Yu, CEO at BrightEdge. "To remain competitive, marketers need to understand performance data and what their competitors are doing to gain actionable insights for optimizing their own content. Content Optimizer 3.0 provides that crucial competitive edge: the ability to tap into web-wide competitor content data. When you know where the competition is succeeding and failing, you can be significantly more strategic."

It is important to note that Content Optimizer 3.0 leverages Data Cube intelligence to enable marketers to better understand how their content performs against competitors. The competitive analysis and actionable recommendations helps marketers produce quality content that is targeted for consumers, optimized at the time of creation and measured at scale. Check out some key features of the platform below:

Competitor Analysis – Detailed analysis of competitors' digital content is presented in an interface that offers immediate insights so marketers can take action quickly. 

Consumer Demand Targeting – The platform’s dashboard makes Content Optimizer 3.0 more configurable to the unique needs of every marketer. Plus, the platform helps authors better understand consumer demand around specific keywords and topics, which enables them to take action and boost the performance of their own content. 

Content Optimization Progress Bar – The progress bar offers marketers a detailed look at the momentum of their content optimization process. This feature also provides real-time best practices that help marketers optimize content during creation. 

Tailored Content Solutions – Content Optimizer 3.0 operates within the constraints of mobile and stubborn website templates to help authors generate tailored content solutions to maximize content performance within the boundaries in which they work.

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