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Bring Content Marketing Functionality to Your Blog

Posted on 1.30.2013

When blogging first became a thing, it was primarily utilized by online content publishers and bored teenagers. It wasn’t really until years later that their usefulness as a content marketing tool really became evident.

Unfortunately for marketers, blogs were not traditionally built with them in mind, and modern online content marketing often requires greater flexibility in blog creation and management.

Because of this, the all-in-one marketing platform Genoo has released a new blog management tool for marketers and business owners that provides them with a suite of tools for content management, search engine optimization, lead nurturing and social integration.

This blog management tool lets users post and connects relevant content to their blogs, other posts within the blog and relevant landing pages on their websites. Moreover, Genoo’s blogging tool makes it possible for marketers to feature new sidebar content on every blog post, rather than simply putting up static sidebar content on each page, which can include links to other posts, contact forms or other various calls-to-action. Users can even turn all of the content of a single post into different sections with a table of contents that links all of the sections together.

Each blog post can be directly connected with Google Authorship qualifications, which adds information about the author’s Google+ presence, bio and a photo to their blog posts when they appear in Google’s SERPs.

In updating its blog content management tools, Genoo has also integrated lead management capabilities, which allow bloggers to track their visitors, subscribers and commenters and place them into a lead nurturing process.

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