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Bringing Clarity to Programmatic

Digital advertising solution Collective has announced that more than 30 integrations are now available for its Visto Enterprise Advertising Hub, a solution that enables the buying and management of advertising through a single user interface. 

Collective's Visto essentially brings together various layers of the technology stack including demand-side platforms, exchanges, supply-side platforms, ad servers, data providers and data management platforms. By connecting various execution partners with its technology, Collective believes it can bring some much needed transparency and clarity to the ad tech stack and programmatic media in general. 

Full Visto integration includes read/write access within the platform's API, allowing users to access all of a vendor's capabilities and offerings directly from Visto. This access significantly streamlines workflows, enabling users to syndicate audiences from their DMP, push creative, process data as well as collect, analyze and report at the impression-level from all integrated vendors through a single user interface.

"We are incredibly excited to bring to market the most comprehensive platform that truly gives advertisers an easy and transparent way to gain control of their programmatic media supply chain," said Kerry Bianchi, CEO of Collective. "We're excited to increase the number of valued partners integrated into Visto and showcasing them to top brands and agencies."

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