Bringing the Store Shelf to the Product Page
Since the genesis of e-commerce, merchants have been trying to bridge the gap between online and traditional shopping — with varying degrees of success.
While many have come up short, savvy retailers are now using a combination of innovative technologies and best practices to produce product imagery that comes very close to the real-world shopping experience.
In doing so, these online merchants empower consumers with information to make educated buying decisions, which can result in increased conversions and fewer abandoned carts and returns. Click here to look at the technologies and best practices available to help retailers cater to today’s digital shoppers and connect the store shelf to the product page.