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Broadcast Messages with Ease >> Mixpanel Adds In-App Notification

Posted on 1.22.2014

A new in-app notification tool from Mixpanel should make communicating with mobile app’s easier than ever for developers.

The tool enables marketers to broadcast messages to mobile app users without the need of design skills or coding knowledge. Marketers simply need to load an image, write a message and target a user group while Mixpanel automatically optimizes the message's design. The notifications can be sent in a full screen format or in a smaller “mini” format. It is also important to note that the native in-app notifications communicate with users who are engaged with the application, unlike push notifications, which are often turned-off or ignored.

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"In-app notifications are an easy way to communicate with users and track their responses,” said Suhail Doshi, CEO of Mixpanel. "After setup, no coding is required — what you write is what you get, and Mixpanel will make the message look beautiful. This makes it easier than ever to act on analytics and discover new insights that truly matter to the business.”

The in-app notifications can be leveraged to reach either all of an app’s users or specific groups of users. For instance, marketers send a message to target users who need to upgrade to the app’s newest version, or to give exclusive offers to new users. Plus, marketers can use Mixpanel’s reporting platform to discover how many users took action from notifications that request version updates.

“Web utilities have become a multi-billion dollar industry, but very few mobile companies have produced tools that help other mobile companies grow,” said Doshi. “With our analytics platform and now in-app notifications, we’re stepping into this untapped market in a big way.” 


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