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Fun With BubblePly

Posted on 1.17.2007
BubblePLY.com is an interesting tool that allows users to add their own personal creative input on top of online video, much like a “user-generated pop-up video”. Users’ thoughts, comments, links and other creative content can be added to a video and immediately shared with others to view. If you have video that you need to add some additional content too or simply want to have some fun with other peoples videos, it's worth it and not just for the entertainment factor.

BubblePLY.com works by employing an innovative technology whereby a transparent layer, known as a ‘PLY’, is created and placed on top of a video. Since the video itself is never altered, edited or copied, those using BubblyPly won't infringe upon the original content owner's rights. On the PLY layer, the BubblePly user can add "Bubbles" - similar to those found in comics such as a speech, thought or commentary captions - that can include comments, links to a website and other effects to accompany, explain or enhance the underlying video. What makes this such an interesting tool is that information created on a PLY can be utilized for indexing and searching content which presents some good commercial opportunities.

There is no download necessary to create or view a PLY and any new PLY’d video can be easily embedded and shared, by a unique URL that is generated.


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