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Build a Digital Alert Machine for Intelligence Events

Posted on 3.12.2015

There’s a lot going on at a website at any given time, but it’s not always easy to identify the most “meaningful” events - those which truly matter to the success of an enterprise - without some form of alert or notification system in place. The alternative is to analyze website performance manually. This can not only be time consuming, but is also a practice that is prone to errors.

Without the ability to accurately understand what’s happening (e.g. increases in conversion or decreases in referral traffic) it is impossible to eliminate issues or virtual roadblocks and optimize the elements of a digital property (website or application) for continued success. Alert systems offer a controlled and customized view into the data that matters to one’s digital initiatives and it’s something that all ‘Net professionals should develop or gain access to – and soon.

..:: Click here for a quick guide to setting up a powerful alert and notification system through Google Analytics. ::..

 


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