Building a Content Marketing Plan
There are two different types of Internet professionals — those who focus on the technical and those who focus on the creative. There is, of course, quite a bit of overlap for those within small and mid-size businesses — particularly at enterprises with employees who find they must increasingly wear multiple virtual hats in the pursuit of Web success for their individual organizations.
That was perfectly illustrated in 2013 with the rise in popularity of content marketing – the technique of creating, designing and distributing content to engage an audience with the aim of driving profit for an enterprise. Content marketing has quickly become part of the digital lexicon (and the long list of responsibilities for your average digital marketer), but in reality, it is something that most businesses have been doing every day for many, many years, whether they know it or not.