Building Responsive Emails for Oracle Eloqua
Fifty-four percent of email recipients, according to Litmus, now use a mobile device to open or view emails. So why aren't big brands using responsive email? One reason may just be that it has been too complicated, but that's beginning to change.
If the email is not “responsive,” not only will it not look right on a mobile device, it will also impact performance. As a result of this reality, digital marketers are turning to solutions to help them create their branded emails that render properly on any mobile device and any email client.
Sojourn Solutions, a Gold level member of Oracle PartnerNetwork (OPN), announced the launch of their Email Builder app for Oracle Marketing Cloud and Eloqua. Sojourn Solutions’ Email Builder enables users to easily create responsive emails leveraging Oracle Eloqua marketing automation platform. It’s drag and drop friendly, allowing users with no HTML coding the ability to create responsive emails
“Sojourn Solutions’ Email Builder app takes building emails to the next level. It can enable our customers to be modern marketers by creating and sending responsive emails out of Oracle Marketing Cloud,” said Stephen Streich, senior director of Product Management, Oracle Marketing Cloud. “Sojourn’s Email Builder is a great compliment to Oracle Marketing Cloud, and we envision users around the world benefiting from the ease of use and intelligent code of this combined offering.”