Building Trust with Consumer Communities

Pete Prestipino
by Pete Prestipino 24 Nov, 2008
Building Trust with Consumer Communities

As the current state of the economy tightens consumer budgets, shoppers are researching products, comparing prices, and looking for savings online. Although this is good news for ecommerce merchants, there's a catch: the ecommerce space is about to become ferociously competitive.
 
Read more about markets versus communities and building trust with online consumers in this article from ShareResults.com CEO Nicky Senyard which appeared in the Web Success Weekly newsletter this past Friday.

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.