Business Intelligence for E-Commerce Retailers
There are many advantages that the Internet offers to merchants today, but few are more beneficial than the data it provides.
The challenge, however, is that the modern e-commerce storefront has a plethora of touch points for consumers to interact with, which makes it difficult for merchants to manually monitor each point of contact. Fortunately, the use of business intelligence solutions can help merchants not only accurately keep track of consumers' actions on their websites, but also can help them uncover unique insights to better optimize their performance of their sites.
Read below to discover three businesses intelligence solutions that e-commerce retailers should consider leveraging.
In order to receive the most useful information, merchants need a powerful solution that can handle every last bit of their data and deliver actionable insights.
GoodData is a service as a solution (SaaS) platform that enables merchants to easily discover hidden insights on how their online storefront is performing as well as advanced information about their customer base (e.g. age and location). Merchants are also able to easily conceptualize the information that GoodData is delivering to them through the use of a dashboard.
GoodData’s client base includes Comcast, Target, HP and Virgin America.
Today merchants are typically using many more than one or two platforms to compete in the fast moving digital landscape.
Bime enables merchants to collect data from many popular platforms, such as Facebook, Gmail, Box and QuickBooks, in order to receive a comprehensive view of their digital business. With a fully customizable dashboard and the ability to run on any device, Bime offers merchants a complete and scalable business intelligence solution.
Bime’s client base includes H&R Block, Lenovo, McAfee and Cars.com.
Gone are the days when surface level analytics were sufficient to power merchants to digital success. Instead, merchants must dive deeper if they wish to compete in a saturated marketplace.
Through advanced and unified business analytics available from Birst, merchants can not only receive detailed actionable information on how their digital stores are performing, but they can also create custom graphs and charts to help visualize their storefront’s performance.
Birst’s client base includes Cisco, AT&T, Hitachi Data Systems and American Express.