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Buyer's Guide: Marketing Automation Matrix

Posted on 11.08.2016

At its simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape.

This guide looks beyond the selection process and examines a vendor’s total ability to deliver on the promise of the engagement, by rating Features, Ease-of-Use, Services, and Value.

Sponsored by Bridgeline Digital

 

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