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BuySafe Partners With TRUSTe for Small Biz Merchants

Posted on 6.19.2007
buySAFE, Inc. and TRUSTe today announced that they have partnered to create “TRUSTe for Small Business,” a program that combines buySAFE’s merchant performance certification process with TRUSTe’s privacy certification process.

The program allows merchants with monthly sales of $1 million or less to signal to their customers that they are trustworthy and reliable, adhere to strict privacy principles, and comply with TRUSTe’s Watchdog dispute resolution policy.  Merchants that use buySAFE experience higher conversion rates, higher sales, and more frequent repeat shoppers.

To be eligible for the TRUSTe for Small Business program, online merchants must pass the buySAFE certification process and remain in good standing with buySAFE. Approved merchants will be designated with the buySAFE Seal, which certifies that the merchant is trustworthy and reliable, is continually monitored, and that its customers’ purchases can be fully guaranteed with a bond from buySAFE and its surety partners Liberty Mutual, Travelers, and ACE USA. Merchants in the program will also display the TRUSTe for Small Business seal, indicating that they adhere to TRUSTe’s strict privacy principles and comply with the TRUSTe Watchdog dispute resolution process.
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