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Calculate the Reach of Video Advertising

Posted on 6.15.2014

Video advertising solution YuMe recently released a "Reach Calculator" which computes reach (unduplicated) across TV, online, smartphone, tablet, and connected TV, serving as a directional tool for marketers as their develop a strategic plan for multi-screen video.

“We’re responding to our clients requests for more insight into why they should shift dollars from TV to digital and, more importantly, how much and the impact of doing so on brand metrics,” says Ed Haslam, SVP Marketing, YuMe. “This is the first time we have built a tool based on research that media agencies can use in their offices to do multi-screen video planning.”

Development of YuMe's Reach Calculator was spurred by the company's research (review a detailed infographic at Webmag.co) into device ownership and how advertisers could more accurately plan reaching their target audience in a multi-screen world.

Yume found that the average household has 4.4 devices, that smartphones and tablets are nearly as popular as computers. The video ad network also found that the biggest incremental gain were achieved for marketers when three or more devices were used by the consumer. 


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