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CalmSea Launches Social Commerce Optimization Solution for Facebook

Posted on 1.09.2011

It's time to bring some science to the social media scene.

Predictive commerce platform CalmSea release its new social commerce optimization solution which leverages its predictive technology with Facebook APIs to provide retailers the ability to engage, grow and monetize a Facebook fan base. Using the platform retailers can better understand customers’ preferences and deliver targeted promotions (private sales, group-buys, sweepstakes, contests, etc.) based on what they know about their users activity.  Through a standard Facebook integration, promotions are built and managed within CalmSea’s solution, then deployed to Facebook where social interactions can then be measured and optimized in real-time.

CalmSea’s Social Commerce Optimization Solution has driven results for retail customers such as Tobi, an innovative online apparel retailer, which is using the solution to test multiple types of promotions through Facebook. “Within the first few days of launching CalmSea’s Social Commerce Optimization Solution, we saw a 10% growth in fan base, while more than 25% of our fans adopted the application. As the number of engaged fans consistently grows, we are able to continuously understand, segment and provide offers to our fans appropriately,” said Jennifer Song, vice president of marketing at Tobi.

Jim Dai, chief executive officer at CalmSea, added “Retailers are increasingly recognizing the power of engaging their customers on Facebook. The question they face now is ‘How do we personalize promotions and engagement to each fan and then measure the ROI of each promotion?’ CalmSea’s Social Commerce Optimization Solution provides a turnkey way to do just that – to measure engagement levels of their Facebook fans.”

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