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Is This the Ad Blocking Breakthrough Publishers Have Been Waiting For?

Posted on 12.13.2016

Ad blocking is obviously quite disruptive to digital publishers but ad technology providers certainly aren't going to sit back and watch it happen.

Instart Logic today announced AppShield Ad Integrity, a technology that circumvents ad blockers so that "a healthy ecosystem of digital publishers of free high quality content continues to grow and thrive."

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The solution reportedly works by using Instart Logic’s “Nanovisor” technology and its cloud-based algorithms to enmesh the website and advertising content together making it indistinguishable by the ad blocker. Ad Integrity works across display and video advertisements and is transparent to ad delivery and measurement systems. 

“Ad Integrity is a breakthrough capability that’s now available as a value-added service on our existing endpoint-aware application delivery platform. It enables digital publishers to monetize their sites without complex integrations and enables the continued use of their existing ad technology stack,” said Manav Mital, CEO and founder at Instart Logic. Mital continued, “Premium digital publishers are already using our technology in production and finding that by delivering non-invasive advertising experiences to their visitors they can unlock new revenue without negative reaction.”

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