Canadian Retailers Lag in Omnichannel Capabilities
Distributed Order Management (DOM) system OrderDynamics announced the release of a study that analyzed the omnichannel practices/capabilities of retailers globally and it appears that Canadian sellers are way behind.
The OrderDynamcs research revealed only 23.5 percent of retailers in Canada have buy online, pickup in-store (BOPIS), or click and collect capabilities. What's worse, however, is that only half of the Canadian retailers who currently offer click and collect advertise those services on their homepage.
"Canada, as such a diverse retail market, has work to do in order to meet changing customer demands,” said Nick McLean, CEO, OrderDynamics.
“Omnichannel practices such as click and collect and buy online, return in-store are crucial to maintaining customer satisfaction and market demands. The sooner Canadian retailers meet these needs, the sooner they can prosper.”
The OrderDynamcs research revealed only 23.5 percent of retailers in Canada have buy online, pickup in-store (BOPIS), or click and collect capabilities. What's worse, however, is that only half of the Canadian retailers who currently offer click and collect advertise those services on their homepage.
"Canada, as such a diverse retail market, has work to do in order to meet changing customer demands,” said Nick McLean, CEO, OrderDynamics.
“Omnichannel practices such as click and collect and buy online, return in-store are crucial to maintaining customer satisfaction and market demands. The sooner Canadian retailers meet these needs, the sooner they can prosper.”
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