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Eyes on the Prize: Top Tracking Tools for Merchants

Posted on 11.06.2011

Have you ever wondered how your site is viewed through the eyes of your consumers? What if you could easily answer questions like, "Where do the most clicks happen?" and "How far do consumers scroll down?"

Not only can these questions be answered, but with the right platform a merchant can capture and review every move that a visitor makes on their site.

The following solutions provide tools and data that merchants can utilize to not only increase clicks and conversions, but also to create more clickable links, make their sites more user-friendly and analyze potential problems that consumers face when visiting their sites.

This solution provides deep analytics about a user’s experience. Features include a heatmap tool that shows the most-clicked content, a scrollmap that reveals how far consumers typically scroll down a page, an overlay tool that provides the number of clicks of each page element, and a confetti tool that segments clicks so merchants know where their traffic is coming from. Furthermore, this solution provides a 30-day, money-back guarantee, and the basic plan starts at $9 a month.

Used by more than 60,000 companies, this is a popular solution for small- and medium-sized businesses. It provides valuable tools for following customers' every click and scroll, such as click heatmaps, mouse-move heatmaps, attention heatmaps, conversion funnels, form analytics, visitor recordings and more. The silver plan is the most-used solution, with a price of $290 a month; however there is also a limited free plan, as well as bronze, gold and enterprise solutions. Additionally, ClickTale offers a 30-day, money-back guarantee.

Increase your conversions with easy usability testing from Userfly. This solution provides merchants with videos of how consumers navigate their sites, as well as data from every mouse move and click. The platform starts at $10 a month for the basic solution and reaches $200 a month for the enterprise solution. There is also a free option available for merchants that want to test the solution before committing to a larger plan.

With Tealeaf’s Customer Experience Management (CEM) solution, merchants can obtain visibility and insight into their visitors’ navigating habits. The solution captures what a consumer sees when visiting your site, and therefore allows merchants to see their website from a customer’s point of view. It provides cross-session analysis and reporting, customer experience improvements and ROI statistics. The insights from the solution can also help retailers resolve application problems, improve first-call resolutions and improve site usability and design.

This solution is a little different than the previous platforms, because it focuses more on testing the usability of a website instead of visitors’ clicks and scrolls. Features include mobile usability testing, website design testing for any stage of development and user feedback, which aims at helping merchants monitor which links consumers click the most. Usabilla offers free testing of its solution, with its other plans starting at $49 a month. Currently the solution is used by more than 10,000 marketers, researchers, designers and analysts.


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