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Capturing Social Opportunities with Fan Accelerator

Posted on 4.03.2011

Want more Facebook Fans? Who doesn’t! In order to gain control of the opportunities however, retailers and brands must engage their most loyal audience.

Social commerce enabler PowerReviews released a new addition to its Facebook OnSite solution dubbed Fan Accelerator which lets retailers and brands acquires fans as part of the review process.

“Facebook is clearly the consumers’ community of choice, with over 600 million users, half of which engage with the site daily,” said Cathy Halligan, senior vice president of sales and marketing for PowerReviews. “For the past 20 months we have innovated, delivering high-performing products that increase traffic and sales as the case for Facebook commerce emerges. As a result, over half of our clients’ reviews are shared on Facebook, when written by Facebook verified reviewers. Retailers and brands working with us have seen an increase in traffic - and thus conversion - directly related to their Facebook integration.”

Based on its knowledge of how retailers and brands are leveraging Facebook, PowerReviews also shared some interesting new data. In addition to the widely discussed $15.72 value per shared review that is currently making its way around, the company reports that 57 percent of reviews written by Facebook verified members are shared to their Facebook streams and 70 percent of all reviews shared to Facebook receive Likes or Comments. At an aggregate level, four percent of all reviews are shared to Facebook, with some multi-channel, multibillion-dollar retailers experiencing sharing rates of up to eight percent.

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