Capturing the Amazon Buy Box
Cloud inventory and order management system SellerActive released an update that should give Amazon sellers an edge over their existing Buy Box competition.
The algorithm behind SellerActive's new Advanced Buy Box 2.0 solution considers more than just price when competing for the Buy Box, looking at feedback rating, leadtime to ship, fulfillment type, product category, and other requirements to help sellers compete. The algorithm also incrementally adjusts to improve the Buy Box capture percentage of sellers, while increasing the speed of which the seller can notify Amazon of price changes for their products.
"Seasoned sellers and those just starting out selling on Amazon are able to use SellerActive's Advanced Buy Box 2.0 right now," says Travis Tomlinson, SellerActive product manager. "We're really excited with how well it works. Since its release, we've seen it capture the Buy Box 78% of the time on average for items not at the floor price."