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Capturing the Attention of Fast-Moving Consumers

Did you ever actually watch a consumer as they surf the Web? 

They are fast moving and often pay little attention to what marketers and designers/developers (as the enterprises that employ them) wish they would be doing - interacting with their platforms and experiencing their advertising and messaging.

Fortunately, there is always a new approach emerging that can alleviate (if not eliminate entirely) the problem. 

Advertise.com, for example, recently announced a new advertising product that aims to provide a new and alternative way for capture the attention of customers. 

The new Vizable offering is a video ad that does not disappear when the user clicks away. Instead, the frame minimizes to the bottom of the screen and continues playing above the fold with what Advertise.com considers a "limited impact" on user experience. 

The company is currently running its Vizable unit as an interstitial but plans on releasing InLine and Slider versions of the format soon.

"Digital video advertising is on the rise," said Daniel Yomtobian of Advertise.com.

"As time goes on, we will continue to see a shift from traditional tv ad dollars to online. As this demand continues to increase, advertisers want more ways to reach users online. Outstream video solves this problem and Vizable ensures that the users always see the ad that the brands are promoting."
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