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Carousels for Live Blog Publishers Come to Google Search Results

Posted on 11.18.2015

Google announced a new publisher carousel feature designed for live blog content.

Live blogs are defined as web pages that are updated in real time during the course of a live event such as a sporting event. Publishers will essentially now be able to markup their content with a new schema that will make it possible for users to see and experience the carousels (see image below) on Google's search results page.

There are several criteria that must be met for the live blog pages to appear in the carousel. For example, all content (text and images) must be contained within the page (not a preview of other pages or link to other pages with videos being the sole exception), be displayed in chronological order, and should contain a user-visible timestamp (both date and time). Google has provided some guidance on the required properties to use and offers some examples here.

Google has been working with select partners over the past few months including The Guardian, Washington Post, The Telegraph and the ScribbleLive platform.

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