Cart Abandonment; Just How Bad Is it?
Just how bad is the problem of cart abandonment for Internet retailers? New research from Ipswitch’s Network Management division shows that this Cyber Monday, online shoppers will have no patience for poor Web performance, and will leave many merchants high and dry.
In fact, the survey reveals that 92 percent of surveyed consumers have abandoned a website because of a disappointing Web service. 64 percent of shoppers will make only two attempts to purchase a product before bailing. But it doesn’t stop there – 52 percent of shoppers will turn to a competitors website to buy a similar product and about one in three (32 percent) won’t buy the product at all.
“Online shoppers are already searching for the best deals, and Cyber Monday sales are expected to exceed last year’s $1.25 billion record,” said Ronnie Ray, VP of Product Management for Ipswitch, the company behind the WhatsUp Gold suite of IT Management solutions. “Inevitably, too many companies will fall victim to website downtime, failed transactions and lost sales."
"This is the most important time of the year for retailers, and poor Web sales will have a substantial impact on their bottom line," said Ray. "They must monitor complete end-user experience in real-time and proactively address network issues to protect their business."