CashStar Unveils New Social Engagement Feature
Cashstar has added a new social marketing capability that help merchants reward customer loyalty.
CashStar Social Engagement, which is an enhancement to the CashStar Marketing application and the CashStar Commerce prepaid commerce platform, enables merchants to track the impact of social promotions for each individual that is engaged via social. What’s more, CashStar Engagement gives merchants the flexibility of using gift cards or other personalized digital incentives as means to reward consumers for engagement in social channels.
“CashStar Social Engagement addresses an important gap in social marketing and customer care,” said CashStar’s Vice President of Product, Gerry Gilbert. “This innovation finally gives marketers the tool they need to directly drive revenue and track ROI as they engage with consumers through social programs.”