Catalogue Comes to Facebook

Peter Devereaux
by Peter Devereaux 22 Jul, 2011
Catalogue Comes to Facebook

Catalogue, a popular iPad App by TheFind, is now available on Facebook. The App aims to drive business through social sharing of catalogs.

Catalogue includes more-than 120 catalog titles including Crate and Barrel, Williams Sonoma, Sephora and Nordstrom. Shopping is made simple with patented search and discovery technology, which allows viewers to search for desirable items - in every store and all at once.

By moving onto Facebook, TheFind already has an audience familiar with flipping through pictures. "Leveraging the open social graph, there are additional opportunities to add features that integrate the iPad and Facebook experiences such as custom catalogs curated from the things you and your friends like," says Siva Kumar, CEO of TheFind.

According to the American Catalog Mailers Association, catalogs were a $270 billion industry in 2006, with 50 percent of Americans purchasing at least one item from a catalog annually. Sharing catalogs through social media should bring a bigger audience and better opportunity for businesses to expand.

Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.