Catalogue Comes to Facebook
Catalogue, a popular iPad App by TheFind, is now available on Facebook. The App aims to drive business through social sharing of catalogs.
Catalogue includes more-than 120 catalog titles including Crate and Barrel, Williams Sonoma, Sephora and Nordstrom. Shopping is made simple with patented search and discovery technology, which allows viewers to search for desirable items – in every store and all at once.
By moving onto Facebook, TheFind already has an audience familiar with flipping through pictures. “Leveraging the open social graph, there are additional opportunities to add features that integrate the iPad and Facebook experiences such as custom catalogs curated from the things you and your friends like,” says Siva Kumar, CEO of TheFind.
According to the American Catalog Mailers Association, catalogs were a $270 billion industry in 2006, with 50 percent of Americans purchasing at least one item from a catalog annually. Sharing catalogs through social media should bring a bigger audience and better opportunity for businesses to expand.