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Newspapers Going Mobile

Posted on 4.22.2007
You would be hard pressed in your local community to find someone that does not know the name of its local newspaper. Maintaining brand awareness is challenging for any enterprise, but with dwindling circulations, newspapers are only now starting to employ technology to expand their reach and secure more advertising revenue.

CellSigns, a mobile applications company, today announced the industry's first mobile platform for newspapers. Cellified, as the solution has been dubbed, bridges the offline, online and mobile channels enabling users with a cell phone to shop classifieds, browse information on phones and even sign up for alerts and breaking news. The customer can also click on the newspaper website and send a coupon, ad or story to their cell phone with send-to-phone.

CellSigns has been powering mobile solutions in other industries including real estate for over three years, but isn't new to newspapers. "It's been exciting working with newspapers for the last two years building their mobile strategy. Our company has quickly responded with a multi-modal approach that delivers the consumer experience across various mobile phones and technologies including SMS (text messaging) and WAP (mobile internet)," says Mark Ford, CEO CellSigns, Inc.

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