Centralizing Mobile Initiatives, TUNE Acquires Artisan Mobile
Web workers will likey see more integrated product suites for their mobile initiatives in the near future.
Mobile marketing platform TUNE, for example, recently announced the acquisition of Artisan Mobile, a provider of solutions for analytics, testing and automation for the mobile experience.
The acquisition comes just months after the launch of the TUNE Marketing Console (TMC), a console/dashboard created by integrating two previously independent products, MobileDevHQ and Appfuel, with MobileAppTracking, TUNE’s original mobile product.
“Bringing the DNA of the Artisan product and team together with the TUNE Marketing Console is a really positive move for marketers, especially those trying to centralize their dashboard and operations,” said Peter Hamilton, CEO of TUNE. “As always, we are committed to supporting the marketers’ needs to engage their customers in the best ways possible, whether through TUNE’s products or those of our partners. The flexibility of the TUNE Marketing Console offers that freedom of choice.”