CEO's Take on a Customer Support Role

Customer support software FreshDesk is launching a campaign that it hopes will get executives more involved in customer support.

FreshDesk CEO Girish Mathrubootham is calling on fellow executives to sit in with their customer support team and take support calls for a day, or even an hour. Afterward, CEOs are asked to share insights from the experience on their own blog or on social media with the hashtag #CEOonSupport. Several have already signed on to the initiative including LaunchBit CEO Elizabeth Yin, Fresh Diet Chairman Zalmi Duchman and BufferApp CEO Joel Gascoigne.

“When CEOs actively spend time supporting customers, it gives them a reality check,” said Mathrubootham. “We want to show executives around the world how much of a difference they could make in improving their business if they spent just one day or an hour doing support.”

Freshdesk currently serves more than 19,000 businesses currently, supporting over 15 million end users on a daily basis.

“#CEOonSupport is an opportunity for CEOs to remind customers that they care and learn something that improves their company or product,” added Mathrubootham. “After one day on the helpdesk, I promise CEOs will see ways to serve their customers better.”