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Certona Debuts Personalized On-Site Search

Posted on 4.19.2015

With consumers demanding a more unique shopping experience on the Web, companies are constantly searching for new, innovative ways to fulfill consumers' personalization demands.

Certona, a provider of real-time omnichannel personalization for retailers, has recently announced that the United States Patent Office has issued the company a patent for personalized search.

The new patent, titled “System and Method for Personalised Search,” covers the indexing of search terms based on behavioral outcomes rather than text analysis. Certona’s behavioral search predicts which products or content the visitor is most likely to be interested in based on what previous visitors have browsed after using the same search terms. Moreover, according to Certona, the company’s self-learning algorithms improve the performance of site search by using individualized behavioral profiling to influence the order in which products display in results.

"As a fashion-forward global brand, it is imperative that we stay ahead of trends and serve our diverse customer base with highly relevant personalized experiences", said Erik Lautier, EVP and chief digital officer at bebe. "We are seeing measurable gains in performance from Certona's product recommendations and are excited about offering Smart Discovery to engage and help guide our customers to the products that suit their individual lifestyles."

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