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ChannelAdvisor Offers Inventory-driven Paid Search

Posted on 3.17.2011

ChannelAdvisor has announced the immediate availability of Inventory Driven Search, the e-commerce solutions provider’s new way to market complete catalogs of products through paid search. The new feature allows retailers to create unique ads, keywords and ad groups for each product in their catalogs while ensuring that only in-stock products are being advertised.

ChannelAdvisor merchants can now automatically create campaigns and ad groups specific to their products; automatically pause advertising for out-of-stock products and reactivate when the products come back into stock; create ads that are product-specific and always updated based on changes in product data such as price, brand and promotions; create keywords automatically using a data-transformation engine, and monitor product-level keyword performance using interactive dashboards.

Also included in the release are updates to ChannelAdvisor’s Marketplaces, Webstores and Comparison Shopping solutions. Marketplaces now offers complete support for all customers selling on eBay as they transition to eBay Checkout, because eBay announced last fall that it would no longer support third-party checkouts. Webstores offers enhanced product updating capabilities, and major infrastructure upgrades were also added to increase storage space for improving the processing speed of products.

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