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Charge Subscribers for Video

Posted on 3.11.2013

If you're like most of the digital media professional I know, you're simply not willing to get in front of a video camera to sell your wares or position yourself as the guru's guru. That may change as popular video platforms like Vimeo are now enabling video creators to sell their work, in whatever way they want.

Last November Vimeo started releasing features for video creators to monetize their work. It's Tip Jar offernig enabled fans and video viewers to send small cash payments to producers/creators. Vimeo then followed that up by introducing a pay-to-view experience on the platform. Now however, Vimeo kicked it up a few notches with its Video On Demand program, an open platform that enables producers to sell their work directly to their own audience and on their own terms.

Vimeo Pro users will receive a 90/10 revenue split, provide their audience with a cross-platform (mobile, tablet and connected TV) experience. Vimeo users are also able to set the price, determine how long the work will be available after purchase, and even limit it to available regions.

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