Chatbots, Bluetooth the Future of Local
Promoting a local business in the digital ecosystem requires a lot more than just ensuring your contract information is up to date in all the important directories.
Today, there are a breadth of new technologies that will influence prospective visitors and existing customers to head in their direction. AI-powered chatbots, for example, are capturing the attention of many and Flok is enabling these small businesses to do far more to engage their users through the platform.
The customer engagement solution, which is deigned for local businesses, just launched its flok AI chatbot capability, which will enable the companies partners - retailers, restaurants, and others - to launch a chatbot that can interact with customers.
What's interesting about the offering is that conversations occurring between customers and bots are tailored by category; using the word "reservation" for restaurants and "appointment" for salons. The system is also proactive, triggering conversations with customers based on their location (thanks to the use of beacons), the amount of time since their last store visit and the time of day or week.
"Consumer behavior and the shift toward conversational commerce are changing how the biggest brands and retailers engage their customers. We can't let local businesses get left behind," said Ido Gaver, CEO, flok. "We're putting enterprise-grade AI tools into the hands of local businesses, at a fraction of the cost. If you're a business competing with national chains, you now have a customizable marketing solution that will level the playing field in a matter of minutes."