Ching Goes the Fundraising Register
Non-profits are always looking for new and innovative ways to capture more fundraising revenue and a rather creative solution has emerged from a startup named Ching that enables them to do just that.
The Ching platform makes it possible for nonprofit organizations to earn revenue through their supporters' everyday online purchases at retailers including Amazon, Kmart, HSN and Nordstrom to name a few. Ching claims that non-profits can garner, on average, of about 3 percent of their supporter’s online purchases, and all paid out by the online retailer directly.
“As veteran fundraising professionals, we understand the unique needs of nonprofit organizations, said John M. Suddes, Ching’s founder and CEO. “We work directly with each nonprofit to develop and implement a specific strategy to maximize the impact of Ching. Not only does Ching provide additional revenue for nonprofits, but it also provides a great opportunity to engage with existing supporters and cultivate new donors”.