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Chirpify Brings In-Stream Commerce to Facebook

Posted on 3.20.2013

For in-stream commerce platform provider Chirpify, it’s time to leave the nest and venture out into the great, big world of social media. That’s right, it’s finally bringing its service to Facebook, so now users can buy products on the world’s largest social network with just one comment.

Until now, Chirpify was only available on Twitter and Instagram, but by inserting its social commerce product into the Facebook news feed, it has brought its capabilities to an average of more than 618 million daily active users. Now, businesses, non-profits and consumers can buy, sell, donate or raise funds from within their news feeds without ever having to leave Facebook.

This could be beneficial, of course, to some of the nearly 80 percent of American businesses that have a presence on the social network, especially if they have an active and engaged collection of “fans” on the website.

To use Chirpify on Facebook, a customer simply has to create a listing in the Chirpify dashboard and include various important details, such as item, dollar amount, shipping time and price, as well as indicating whether the product is digital or physical. Once that’s done, they simply need to click on the “Facebook” button to turn the listing live. From there, the post will show up (and work) in both consumer and brand page news feeds.

Consumers will then buy, donate or enter a giveaway on a posted listing by commenting with either “buy,” “donate” or “gimme,” respectively. From there, Chirpify takes over and makes a payment happen automatically, before sending the consumer a secure download or receipt via email. Chirpify customers can manage all transactions and data from their Chirpify dashboards.

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