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Choice & Context in Web Customer Service - July 2017

Posted on 7.03.2017

:: Customer service is now at the intersection of choice and context: (1) the choice to reach a brand on-demand and (2) the expectation those interactions will take into account the context of the channel as well as the person's attributes, behavior and history. It's a tall order for brands but through self-, proactive-, peer- and real-time service, companies are making it happen to the tune of greater retention and enviable reputations. ::


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July17-coverBelow you will find the contents for the July 2017 edition of Website Magazine. The feature article, "Choice & Context in Web Customer Service" showcases some of the most popular, practical and powerful solutions and best practices for Internet professionals in pursuit of tapping into the acquisition and retention benefits of considering choice and context in Web customer service.

As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design, E-Commerce and more), essential techniques and trends are covered as well. The July 2017 edition is distributed exclusively to our subscribers (registration required - free). This issue is jam-packed with practical and experience-driven strategies from some of the tech industry’s top minds so take a look at the content below right now and subscribe for full access! SUBSCRIBE NOW.


FEATURE: Choice & Context in Web Customer Service
Customer service is now at the intersection of choice and context: (1) the choice to reach a brand on-demand and (2) the expectation those interactions will take into account the context of the channel as well as the person's attributes, behavior and history. It's a tall order for brands but through self-, proactive-, peer- and real-time service, companies are making it happen to the tune of greater retention and enviable reputations.

Reinvigorate a Struggling Blog
There is more to a successful blog than writing good content. Here are a few ways to add momentum to a stagnant, yet critical brand asset.

Ranking on Link-Less Channels
Apps do not rely on traditional ranking factors to surface companies and content within their environments, but use these elements instead.

Where Conversion Data Lives
Businesses may be classifying their "converters" and "non-converters" all wrong because their data is not neatly housed in one place.

Cohorts and Direct Audience Optimization
Most companies never go beyond unique visits or page views in their "performance" discussions, missing out on valuable insights.

Three IDEs in Focus
Cloud-based integrated development environments are positioned to be the future of how applications are built.

Holiday Email Prep
By implementing these best practices and dedicating resources to the holiday season now, retailers can experience a merry Q4.

Automated Bidding Strategies
For advertisers looking to get the most from AdWords spend, smart bidding strategies could prove to be the perfect fit.

Explore more from Website Magazine's July 2017 issue:

Editor's Letter: Hear Them in Context
Net Briefs & #WebTechWatch: Snarky on Social, Design Skills & More
Stat Watch: Social's Impact on Customer Service
Quiz Time: Content Marketing Crash Course
Enterprise Ready: The Crux of Online Success
Top 50: Big Data, BI & Analytics
Small Business Lab: Double Website Traffic
Mastering Search: Core SEO Principals
E-Commerce Express: Last-Minute GDPR Prep
Design & Development: Mastering Form Design
Tech Talk: Profit from Purchasing Power
Web Commentary: Facebook's Identity Crisis

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