Choosing the Best Web CMS for Customer Experience Management
Delivering a great customer experience requires more than a Content Management System for updating Websites. Customers expect personalized interactions across multiple touch-points including email, mobile apps and social media. That requires a CMS that works as part of a larger Customer Experience Management (CXM) system. This whitepaper outlines how to ensure that your CMS can support all the capabilities – like search, eCommerce, and analytics – required in a complete CXM solution. With a clear picture of how to evaluate the options, you’ll ensure that you have a powerful solution for engaging audiences and winning customers for life.
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