Skip to Main Content

Clean Programmatic Ad Channels in Real-Time

Posted on 6.20.2016

Programmatic video ecosystem HIRO Media unveiled a new ad filtering solution designed to prevent malvertising by cleaning a publisher's ad channels in real-time.

 SUBSCRIBE to Website Magazine & Accelerate 'Net Success

HIRO's ad filtering product works on a white list approach by filtering in real-time any code object that may reach the users, for example JavaScript, Flash, Iframe. Once the system detects an unapproved vendor, HIRO's ad filtering solution will either remove the malicious code and deliver a clean ad or reject the ad completely.

"HIRO's pre-emptive approach monitors vendors through all the programmatic call chain and verifies that only whitelisted vendors are allowed on the publisher's site, thus providing the publisher with full control and transparency on the actions that are allowed to run on its properties and their behavior," said Ariel Napchi, CEO, HIRO Media.

"By employing HIRO's programmatic ad filtering product, publishers are ensured malvertising detection & prevention, yielding the best user experience possible. HIRO's filtering product is a prerequisite for making the most out programmatic advertising on your website without compromising your users' safety or experience."

Today's Top Picks for Our Readers:
Recommended by Recommended by NetLine

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up


Leave a comment
    Load more comments
    New code