Clean Programmatic Ad Channels in Real-Time

Programmatic video ecosystem HIRO Media unveiled a new ad filtering solution designed to prevent malvertising by cleaning a publisher's ad channels in real-time.

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HIRO's ad filtering product works on a white list approach by filtering in real-time any code object that may reach the users, for example JavaScript, Flash, Iframe. Once the system detects an unapproved vendor, HIRO's ad filtering solution will either remove the malicious code and deliver a clean ad or reject the ad completely.

"HIRO's pre-emptive approach monitors vendors through all the programmatic call chain and verifies that only whitelisted vendors are allowed on the publisher's site, thus providing the publisher with full control and transparency on the actions that are allowed to run on its properties and their behavior," said Ariel Napchi, CEO, HIRO Media.

"By employing HIRO's programmatic ad filtering product, publishers are ensured malvertising detection & prevention, yielding the best user experience possible. HIRO's filtering product is a prerequisite for making the most out programmatic advertising on your website without compromising your users' safety or experience."