ClearSaleing Updates Ad Analytics, Includes Social Media Tracking
ClearSaleing, a leading provider of attribution management and advertising analytics has announced Release 4.4 of its attribution analytics platform, which allows marketers, to make and schedule ad text changes across all search engines. This type of optimization on the fly becomes particularly important at this time of year - for seasonal ads, and the ability to respond rapidly as consumer's spending habits take shape in a volatile economy.
“While other analytics programs can show you top rankings, ClearSaleing moves far ahead by using our attribution platform to accurately assess an ad’s true performance by profit, revenue, and other appropriate metrics. And, since immediate action is so critical during a peak buying season, we enable the marketer to create and push ad changes out to all the search engines right from ClearSaleing’s platform,” says ClearSaleing Chief Innovation Officer and co-founder, Adam Goldberg.
What's more, Release 4.4 now integrates social media ad attribution. Marketers can track over 3,000 social media sites and provide critical data needed to assess the true value of marketing efforts on these burgeoning platforms.
"ClearSaleing now shows where a customer visits a social media site along our purchase path. If a brand creates a fan page on Facebook, ClearSaleing shows the value of the traffic from that social media site and how customers are interacting with it, and their other advertising,” explains Luke Tuttle, ClearSaleing’s Chief Information Officer.
Some of ClearSaleing's clients include American Greetings, SafeAuto Insurance and Nationwide Insurance.