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So long Click-Fraud?

Posted on 2.23.2006
Via MarketingVox, Click Forensics, a Texas-based online fraud detection firm, says next week it will be providing the first free, independent and alternative technology to ISPs' attempts at detection of click fraud.

Editors Note: ISPs? I'm not sure how ISPs ever came into the click-fraud equation, but I digress. Well, back to that for a moment if I may. A lot of the misunderstanding about click-fraud I believe can be directly attributed to the media's misunderstanding of problems like this. So why MarketingVox said ISP is beyond me; maybe they will see this and change it quickly.

Click Forensics says the undertaking allows participants - reportedly at present some 40 advertisers, agencies and search engines - to share their results, resulting in a relatively more accurate "fraud meter," according to Publish. It's a great idea to aggregate and share the data - the PPC industry has been in need of something in this magnitude for a very long time. According to their site, here is how it works:

"CF Analytics is the simple solution for click fraud detection and reporting.  Just apply the TAGiQâ„¢ page tag to your website and complete a straight forward registration process.  Within two weeks, you will begin receiving weekly emails with information on your PPC campaigns.  These reports include a high level summary report and a detail report with threat level by click."

Learn more about the offering from Click Forensics here.

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